Business is all about facts and figures, right? It’s just cold, calculated math, with a bit of the soft stuff layered on top to make your products more palatable to the consumers out there. Hmmm. Think about that for a moment. Your rational enterprise needs to appeal to people’s emotional side in order to make the sales that underscore the bottom line. Can that be right? It’s not only true, but emotional decision-making isn’t resigned to the consumer realm. Neuroscience is co